Florish was born from a deep understanding of the emotional journey women face when navigating fertility.
Our journey
Florish was born from a deep understanding of the emotional journey women face when navigating fertility.
We know how it feels, the uncertainty, the waiting, the hopes.
We’ve gone through the cycle of trying, thinking, wondering.
Wondering when and if it will happen.
Feeling the ups and downs, month after month.
Questioning whether you're doing enough or too much.
Hearing, “you just have to let go,” and wondering “how?.”
We’ve felt lonely at times. And we know it’s not easy.
But with the right tools, you can regain a sense of calm and confidence, even in the waiting.
Florish was created from that place. From the emotional weight of trying to conceive, and the quiet strength it takes to keep going. We’re here to share what we’ve learned with you. To build a community, so you don’t have to go through it alone. To support you with the tools we wished we had, and to nurture you on your journey - wherever you are.
What we believe
We believe softness is a strength.
We believe in sharing the unspoken parts of the journey.
We believe small, consistent practices can help you feel more grounded.
We believe support doesn’t need to be loud to be powerful.
We believe that connection matters, whether someone has walked the same path or simply chooses to walk beside you.
Florish was founded by Vivienne van Luik, after a three-year journey with unexplained infertility. Despite all signs pointing in the right direction, pregnancy didn’t come.
With no clear medical answers, she began exploring a more holistic view.
She met therapists and practitioners — from pelvic floor physios to acupuncturists and bioresonance specialists — who offered small mindfulness tools along the way.
These were never framed as solutions, but they shifted something: a breath, a bit of trust, a softening of the inner voice that said, my body can’t do this.
Meditation followed naturally. Not as a goal, but as an anchor.
Through it, she began to feel stronger, calmer, and more in tune with herself.
Florish was born to share that quiet strength with others.
